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Pinterest’s CMO says brands should chase intention, not attention
Pinterest CMO Claudine Cheever argues brands should plan for intention over attention, citing new research across six markets.
Social media news for the people who run the channels.
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See all →LinkedIn Posting Schedule: One a Day, the Next Day
Our study’s strongest rhythm is one post a day, the next day: 20 to 30 hours after the last post earns 13% more than its typical post, under six hours 20% less.
What Duolingo’s TikTok Teaches Brands
How Duolingo built one of the most followed brand accounts on TikTok with social-first, organic content and no call to action, in its own shareholder letters.
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LinkedIn tests In-Stream Ads revenue for creators and launches a creator dashboard
LinkedIn is testing pre-roll ad revenue for US creators, launching a creator dashboard and paid Advice Sessions, and testing a Network feed in the UK.
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Snap research says 70% of map users browse with no destination in mind
Snap, eye square and Horizon surveyed over 17,000 map users in six markets and tested Promoted Places on Snap Map against pins on utility maps.
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Facebook lets people tell its Feed and Reels algorithm what they want in their own words
Facebook is rolling out Your algorithm, a three-dot menu space where people type the topics they want in Feed and Reels, with recommendations adapting at once.
Is Facebook Dead
Whether Facebook still matters for brands, judged on reach and usage figures from Ofcom and global survey data rather than on how it feels.
Meta launches Muse Wonder models, which will soon power its Muse agent
WhatsApp now lets people without an account join a call
TikTok Shop runs its Black Friday and Cyber Monday campaign from 11 to 30 November
Reddit keeps its AMA rule for political ads and says AI tools cut spam exposure by 20%
TikTok signs a deal with MADE BY US STUDIOS for creator-led micro-series
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
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The creator economy as a business, not a hobby.
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Positioning, channel mix and the decisions behind growth.
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Workflow, approvals and the systems behind consistent output.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
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1.9B+The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
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