Should the Brand or the Creator Post an Instagram Collab
A 520,000 post study of Instagram brand posts found creator-led collabs beat brand-led ones on shares. How to set a collab up the right way round.
Social media news for the people who run the channels.
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See all →Bluesky User Count
Every user figure Bluesky has published, from 13 million in October 2024 to over 44 million in May 2026, and what those numbers do and do not measure.
What the Strongest LinkedIn Profiles Have in Common
The 44 strongest LinkedIn authors against all 344 profiles on 26 signals: verified 89% against 76%, shorter headlines, and a number in 73% of About sections.
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Pinterest’s CMO says brands should chase intention, not attention
Pinterest CMO Claudine Cheever argues brands should plan for intention over attention, citing new research across six markets.
LinkedIn Posting Schedule: One a Day, the Next Day
Our study’s strongest rhythm is one post a day, the next day: 20 to 30 hours after the last post earns 13% more than its typical post, under six hours 20% less.
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Meta launches Muse Wonder models, which will soon power its Muse agent
Meta’s Muse Wonder and Muse Wonder Full models are live for developers today and will soon power Muse, rolling out first to subscribers.
What Duolingo’s TikTok Teaches Brands
How Duolingo built one of the most followed brand accounts on TikTok with social-first, organic content and no call to action, in its own shareholder letters.
Meta adds AI rule checks and a shared content calendar to Forum for group admins
LinkedIn’s CTV Ads can now be bought through Google’s Display & Video 360
Reddit puts its Canadian audience at more than 23 million weekly active uniques
LinkedIn’s Hiring Pro can now draft and post jobs from inside Claude
Reddit adds a campaign planner, an optimisation score and budget optimisation for advertisers
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
Creators
The creator economy as a business, not a hobby.
Strategy
Positioning, channel mix and the decisions behind growth.
Operations
Workflow, approvals and the systems behind consistent output.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
Taking Ranker from Shows to Public Profiles
6.9×Running Burnley FC's channels at Premier League pace
91M+Making a regional zoo go viral, organically
1.9B+The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
Account Review →