A Reddit-commissioned TransUnion analysis of gaming marketing mix models puts Reddit’s average return on ad spend at $8.58 for tested advertisers.
How to open a subreddit, the naming and karma rules that catch brands out, and the settings to get right before anyone finds it.
How to add standard and managing moderators for comments and live chat, and when to use channel permissions instead.
X Articles now have draft and publish API endpoints. Who can publish long-form on X and how a publisher fits it into its workflow.
LinkedIn allows 3,000 characters. Over 2,000 looks best across accounts and worst once account size is set aside. 700 to 2,000 is the range that lifts a post.
What Meta’s Edits app offers creators and social teams, from teleprompter and templates to insights, and where it fits beside your editing workflow.
Three or more emoji earn about 10% more than the typical post in our study, none 11% less, yet the strongest writers use emoji about as often as anyone else.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
How publishers make money from social, and what replaces it.
The creator economy as a business, not a hobby.
Positioning, channel mix and the decisions behind growth.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
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