Brand Lore: How Brands Build It on Social Media
Lore is the word of 2026 and it cannot be bought in a campaign. How recurring characters, callbacks and series give a brand a backstory worth finding.
Social media news for the people who run the channels.
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See all →Does Higgsfield’s Virality Predictor Work
What Higgsfield’s Virality Predictor scores, what it is based on, what it does not disclose, and how to use a hook score sensibly.
How to Add an Admin to a Facebook Page
Facebook access or task access, full or partial control: what each Page role can do, and the one setting that lets someone remove you.
The Threads API for Newsrooms: Limits and Rules
The Threads API allows 250 posts a day, carousels of 20, and refuses posts with more than five links. What a publisher’s tools need to know.
How to Create a WhatsApp Channel for a Brand
What to settle before you open a WhatsApp Channel, what followers and admins can see, and a first week plan so the directory listing earns follows.
Facebook Group vs Page: Which a Business Needs
What a Facebook Page does that a group cannot, what a group does that a Page cannot, and when a business should run both.
How to Mark Paid Promotion on YouTube
Where the paid promotion box sits in YouTube Studio, what viewers see for ten seconds, and why ticking it does not settle a creator’s legal duty.
Reddit starts testing ads in its search results
TikTok LIVE streams a three-part tour of the Lucas Museum on 9 November
Reddit says its ads returned an average $8.58 ROAS for tested gaming advertisers
TikTok and the WTA sign a global content partnership with tournament hubs and a creator club
YouTube sets out five ways media companies grow audiences and revenue
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
Publishers
How publishers make money from social, and what replaces it.
Creators
The creator economy as a business, not a hobby.
Strategy
Positioning, channel mix and the decisions behind growth.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
Taking Ranker from Shows to Public Profiles
6.9×Running Burnley FC's channels at Premier League pace
91M+Making a regional zoo go viral, organically
1.9B+The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
Account Review →