Reddit is rolling out a campaign planner and an optimisation score to all advertisers through October, plus automated budget allocation across ad groups.
The 44 strongest LinkedIn authors against all 344 profiles on 26 signals: verified 89% against 76%, shorter headlines, and a number in 73% of About sections.
Our study’s strongest rhythm is one post a day, the next day: 20 to 30 hours after the last post earns 13% more than its typical post, under six hours 20% less.
How Duolingo built one of the most followed brand accounts on TikTok with social-first, organic content and no call to action, in its own shareholder letters.
TikTok and MADE BY US STUDIOS will co-produce creator-led vertical micro-series for TikTok and PineDrama, starting with Player and The Knock.
LinkedIn is testing pre-roll ad revenue for US creators, launching a creator dashboard and paid Advice Sessions, and testing a Network feed in the UK.
Snap, eye square and Horizon surveyed over 17,000 map users in six markets and tested Promoted Places on Snap Map against pins on utility maps.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
The creator economy as a business, not a hobby.
Positioning, channel mix and the decisions behind growth.
Workflow, approvals and the systems behind consistent output.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
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