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Snap research says 70% of map users browse with no destination in mind
Snap, eye square and Horizon surveyed over 17,000 map users in six markets and tested Promoted Places on Snap Map against pins on utility maps.
Social media news for the people who run the channels.
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See all →Is Facebook Dead
Whether Facebook still matters for brands, judged on reach and usage figures from Ofcom and global survey data rather than on how it feels.
Do Hashtags Work on LinkedIn
In our 39,858-post LinkedIn study, posts with no hashtags earn about 5% more reactions and comments than the typical post, one to three hashtags 18% less.
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TikTok puts its US business footprint at 8.5 million companies and $81 billion
TikTok used UN General Assembly week to publish new economic figures for the US, Europe and the UK, and restate how it labels AI content.
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TikTok says it supported $81 billion in US GDP and 410,000 jobs in 2025
PF Global’s 2026 report for TikTok puts the app’s 2025 US impact at $81 billion in GDP and 410,000 jobs, with new figures on local discovery.
What Replaces Reddit RSS Feeds for Brand Monitoring
Reddit’s RSS feeds end in November and public API access in March 2027. How a brand should keep watching Reddit once the free feeds go.
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YouTube says people watched 35 billion hours of news in 2025
YouTube says news drew more than 35 billion hours of viewing in 2025, a third of it on TVs, and has set out Studio, membership and likeness tools for newsrooms.
Facebook lets people tell its Feed and Reels algorithm what they want in their own words
TikTok adds in-app checkout and a shopping assistant to its advertiser tools
TikTok says it has more than 30 million monthly users in the UK
Meta white paper puts creators top of long-term ROI at an index of 151
TikTok’s Halloween travel guide points users to bookable experiences in TikTok GO
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
Creators
The creator economy as a business, not a hobby.
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Positioning, channel mix and the decisions behind growth.
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Workflow, approvals and the systems behind consistent output.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
Taking Ranker from Shows to Public Profiles
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1.9B+The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
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