Update Platform updates
LinkedIn’s Hiring Pro can now draft and post jobs from inside Claude
Small businesses can now ask Claude to draft a job post that publishes free on LinkedIn through Hiring Pro, with Copilot support coming soon.
Social media news for the people who run the channels.
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See all →What the Strongest LinkedIn Profiles Have in Common
The 44 strongest LinkedIn authors against all 344 profiles on 26 signals: verified 89% against 76%, shorter headlines, and a number in 73% of About sections.
LinkedIn Posting Schedule: One a Day, the Next Day
Our study’s strongest rhythm is one post a day, the next day: 20 to 30 hours after the last post earns 13% more than its typical post, under six hours 20% less.
What Duolingo’s TikTok Teaches Brands
How Duolingo built one of the most followed brand accounts on TikTok with social-first, organic content and no call to action, in its own shareholder letters.
Update Platform updates
Reddit keeps its AMA rule for political ads and says AI tools cut spam exposure by 20%
Reddit set out its US midterm plans: political ad rules unchanged, AI ads labelled, and detection it says revokes nearly 2 million fake upvotes a day.
Update Platform updates
TikTok signs a deal with MADE BY US STUDIOS for creator-led micro-series
TikTok and MADE BY US STUDIOS will co-produce creator-led vertical micro-series for TikTok and PineDrama, starting with Player and The Knock.
Update Platform updates
LinkedIn tests In-Stream Ads revenue for creators and launches a creator dashboard
LinkedIn is testing pre-roll ad revenue for US creators, launching a creator dashboard and paid Advice Sessions, and testing a Network feed in the UK.
Reddit adds a campaign planner, an optimisation score and budget optimisation for advertisers
Pinterest’s CMO says brands should chase intention, not attention
Meta launches Muse Wonder models, which will soon power its Muse agent
WhatsApp now lets people without an account join a call
TikTok Shop runs its Black Friday and Cyber Monday campaign from 11 to 30 November
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
Creators
The creator economy as a business, not a hobby.
Strategy
Positioning, channel mix and the decisions behind growth.
Operations
Workflow, approvals and the systems behind consistent output.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
Taking Ranker from Shows to Public Profiles
6.9×Running Burnley FC's channels at Premier League pace
91M+Making a regional zoo go viral, organically
1.9B+The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
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