X Articles: Who Can Post Them and How the API Handles Drafts
X Articles now have draft and publish API endpoints. Who can publish long-form on X and how a publisher fits it into its workflow.
Social media news for the people who run the channels.
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See all →How Long Should a LinkedIn Post Be
LinkedIn allows 3,000 characters. Over 2,000 looks best across accounts and worst once account size is set aside. 700 to 2,000 is the range that lifts a post.
What Instagram’s Edits App Does
What Meta’s Edits app offers creators and social teams, from teleprompter and templates to insights, and where it fits beside your editing workflow.
Should You Use Emojis on LinkedIn
Three or more emoji earn about 10% more than the typical post in our study, none 11% less, yet the strongest writers use emoji about as often as anyone else.
How to Download Your Instagram Data
How to export a copy of an Instagram account’s posts and information through Accounts Centre, and why a brand should do it before any handover.
How to Remove an Admin From a Facebook Page
How to remove someone’s access to a Facebook Page, in the Page itself or in Business Manager, and what to do when you are not the full-control admin.
Should the Brand or the Creator Post an Instagram Collab
A 520,000 post study of Instagram brand posts found creator-led collabs beat brand-led ones on shares. How to set a collab up the right way round.
YouTube sets out five ways media companies grow audiences and revenue
Reddit gives users a choice between For You and Following feeds
Pinterest opens Programmatic Deals to enterprise advertisers
YouTube says microdramas passed 6.5 billion views in the first half of 2026
Meta adds AI rule checks and a shared content calendar to Forum for group admins
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
Publishers
How publishers make money from social, and what replaces it.
Creators
The creator economy as a business, not a hobby.
Strategy
Positioning, channel mix and the decisions behind growth.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
Taking Ranker from Shows to Public Profiles
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1.9B+The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
Account Review →