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Meta launches Muse Wonder models, which will soon power its Muse agent
Meta’s Muse Wonder and Muse Wonder Full models are live for developers today and will soon power Muse, rolling out first to subscribers.
Social media news for the people who run the channels.
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See all →What Duolingo’s TikTok Teaches Brands
How Duolingo built one of the most followed brand accounts on TikTok with social-first, organic content and no call to action, in its own shareholder letters.
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Snap research says 70% of map users browse with no destination in mind
Snap, eye square and Horizon surveyed over 17,000 map users in six markets and tested Promoted Places on Snap Map against pins on utility maps.
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Facebook lets people tell its Feed and Reels algorithm what they want in their own words
Facebook is rolling out Your algorithm, a three-dot menu space where people type the topics they want in Feed and Reels, with recommendations adapting at once.
Is Facebook Dead
Whether Facebook still matters for brands, judged on reach and usage figures from Ofcom and global survey data rather than on how it feels.
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TikTok adds in-app checkout and a shopping assistant to its advertiser tools
TikTok unveiled Buy Direct checkout, a Shopping Assistant agent and a US ad network across 400,000 apps at Advertising Week New York.
Do Hashtags Work on LinkedIn
In our 39,858-post LinkedIn study, posts with no hashtags earn about 5% more reactions and comments than the typical post, one to three hashtags 18% less.
WhatsApp now lets people without an account join a call
TikTok Shop runs its Black Friday and Cyber Monday campaign from 11 to 30 November
Reddit keeps its AMA rule for political ads and says AI tools cut spam exposure by 20%
TikTok signs a deal with MADE BY US STUDIOS for creator-led micro-series
LinkedIn tests In-Stream Ads revenue for creators and launches a creator dashboard
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
Creators
The creator economy as a business, not a hobby.
Strategy
Positioning, channel mix and the decisions behind growth.
Operations
Workflow, approvals and the systems behind consistent output.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
Taking Ranker from Shows to Public Profiles
6.9×Running Burnley FC's channels at Premier League pace
91M+Making a regional zoo go viral, organically
1.9B+The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
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