Should You Use Emojis on LinkedIn
Three or more emoji earn about 10% more than the typical post in our study, none 11% less, yet the strongest writers use emoji about as often as anyone else.
Social media news for the people who run the channels.
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See all →How to Download Your Instagram Data
How to export a copy of an Instagram account’s posts and information through Accounts Centre, and why a brand should do it before any handover.
How to Remove an Admin From a Facebook Page
How to remove someone’s access to a Facebook Page, in the Page itself or in Business Manager, and what to do when you are not the full-control admin.
Should the Brand or the Creator Post an Instagram Collab
A 520,000 post study of Instagram brand posts found creator-led collabs beat brand-led ones on shares. How to set a collab up the right way round.
Update Platform updates
LinkedIn’s CTV Ads can now be bought through Google’s Display & Video 360
LinkedIn has opened programmatic buying of its Connected TV Ads through Google’s Display & Video 360, for US targeting only at launch.
Update Platform updates
Reddit puts its Canadian audience at more than 23 million weekly active uniques
Reddit’s communications chief used a Toronto festival talk to set out its Canadian audience figures and its pitch to businesses there.
Update Platform updates
LinkedIn’s Hiring Pro can now draft and post jobs from inside Claude
Small businesses can now ask Claude to draft a job post that publishes free on LinkedIn through Hiring Pro, with Copilot support coming soon.
YouTube sets out five ways media companies grow audiences and revenue
Reddit gives users a choice between For You and Following feeds
Pinterest opens Programmatic Deals to enterprise advertisers
YouTube says microdramas passed 6.5 billion views in the first half of 2026
Meta adds AI rule checks and a shared content calendar to Forum for group admins
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
Creators
The creator economy as a business, not a hobby.
Strategy
Positioning, channel mix and the decisions behind growth.
Operations
Workflow, approvals and the systems behind consistent output.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
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1.9B+The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
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