How to Mark Paid Promotion on YouTube
Where the paid promotion box sits in YouTube Studio, what viewers see for ten seconds, and why ticking it does not settle a creator’s legal duty.
Social media news for the people who run the channels.
Latest
See all →Should Brands Use AI Influencers
What AI influencer tools can now build from one photo, what the ASA says about virtual influencers and deepfake endorsements, and when it fits.
How to Create a Subreddit for Your Business
How to open a subreddit, the naming and karma rules that catch brands out, and the settings to get right before anyone finds it.
How to Add a Moderator on YouTube
How to add standard and managing moderators for comments and live chat, and when to use channel permissions instead.
X Articles: Who Can Post Them and How the API Handles Drafts
X Articles now have draft and publish API endpoints. Who can publish long-form on X and how a publisher fits it into its workflow.
How Long Should a LinkedIn Post Be
LinkedIn allows 3,000 characters. Over 2,000 looks best across accounts and worst once account size is set aside. 700 to 2,000 is the range that lifts a post.
What Instagram’s Edits App Does
What Meta’s Edits app offers creators and social teams, from teleprompter and templates to insights, and where it fits beside your editing workflow.
Reddit starts testing ads in its search results
TikTok LIVE streams a three-part tour of the Lucas Museum on 9 November
Reddit says its ads returned an average $8.58 ROAS for tested gaming advertisers
TikTok and the WTA sign a global content partnership with tournament hubs and a creator club
YouTube sets out five ways media companies grow audiences and revenue
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
Publishers
How publishers make money from social, and what replaces it.
Creators
The creator economy as a business, not a hobby.
Strategy
Positioning, channel mix and the decisions behind growth.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
Taking Ranker from Shows to Public Profiles
6.9×Running Burnley FC's channels at Premier League pace
91M+Making a regional zoo go viral, organically
1.9B+The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
Account Review →